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SIHEUNG CITY About Siheung

Emblems

Mark Symbol

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  • It is for creating a sense of unity among the citizens and conveying a unified and consistent images of Siheung, and it is used to represent the city.
  • Meaning of the Mark Symbol
    • The thing stretching above the upper left corner dynamically expresses Siheung as constantly moving forward towards its goal.
    • The orange ellipse, which has the shape of the sun, represents Siheung rising and leading the 21st-century west-coast era.
    • The “S” shape in the middle represents the initial letter of Siheung and its developed road network.
    • The blue ellipse expresses Siheung’s rich natural environment bordering the West Sea.

Crest

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  • It is a decorative sign representing the authority and status of Siheung, and it is used for appointment letters, citations, public official IDs, various permits bearing the mayor’s name and other documents, and the facilities and materials that the mayor deems necessary.
  • The crest can be made as a metal seal or badge, and the badge shall be given to a person whose achievements are clearly contributing to the administration of the city, a foreign delegate visiting the city, a foreign guest or an overseas Korean who has a special connection with the city, or a person whose services or deeds are deemed especially necessary by the mayor.

Characters (Toro & Haero)

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  • The theme for Siheung's characters, Haero and Toro, is the turtle, a prolific amphibious animal that symbolizes abundance. These characters spread the image of Siheung, emerging as a central city on Korea's west coast for the 21st century — both domestically and internationally.
    • Haero (해로; 海路) is a sea turtle that symbolizes the sea off Siheung. With the ability to travel through time, Haero has an active and lively personality. He can tell you about the future of Siheung, all while enjoying windsurfing on Turtle Island in the surrounding sea, including trips to Wolgot and Oido Island.
    • Toro (토로; 土路) is a land turtle that symbolizes Siheung's rich land. Toro, who can move through space, is earnest and has a strong spirit of adventure and exploration, promoting Siheung's beautiful natural scenery, local traditions, and history through stages like Hojobeol and Gaetgol Ecological Park.

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Symbolic Ecology (Siheung Mudflat)

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  • Siheung-si, with the world's largest artificial surfing park in Geobukseom, is a young city with an average age of 38 or less, and is growing into a future city leading the Fourth Industrial Revolution alongside Seoul National University. In addition, it boasts attractive aspects of lively nature such as Gaetgol Ecological Park, Hojobeol, coastal road, etc.
  • All these challenges and potentials are contained in the name of Siheung, the city where ‘heung (joy, excitement)’ begins.The Siot letter of Siheung was extended long to create a smiley face for the city brand of Siheung to represent the happiness and joy of Siheungresidents, and the ends of the font were rounded to portray a bright and welcoming city image. Moreover, the image of a young and sophisticated city was conveyed by matching the color navy, which represents the refreshing and energetic sea of Siheung, with orange, which gives vigorous, cheerful, and lively impression.
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